Simkovicova Meets European Ministers to Discuss Support for Audiovisual Sector

Cannes/Bratislava, 16 May (TASR) - During a working visit to Cannes in France, Culture Minister Martina Simkovicova (a Slovak National Party/SNS nominee) attended a working lunch on Saturday with her French counterpart Catherine Pegard and ministers from Cyprus, Spain, Greece, and Luxembourg, as well as representatives of the European Commission to discuss the challenges and development of the audiovisual sector, TASR was told by the Culture Ministry's communications department on Saturday. The meeting focused on the current challenges facing the European audiovisual sector and on development issues in the context of growing global competition, digitisation, and technological changes, including the use of artificial intelligence. During the talks, they paid special attention to the need to strengthen the balance between supporting artistic creation and market functioning, as well as ensuring a stable and predictable environment for the development of audiovisual production. Simkovicova emphasised that European audiovisual production represents not only an economic sector but also an important part of Europe's cultural identity, which requires systematic public support. am